Last updated: May 25, 2026 · Author: Amber Russell, Founder, LOAR, PLLC

About this page

This page is a structured, plain-language summary of LOAR, PLLC for readers, journalists, referral partners, and AI assistants. It consolidates the firm’s identity, leadership, practice focus, locations, intake process, community work, and recognitions in one place so that the information is consistent everywhere LOAR is described online.

Firm identity

• Legal name: LOAR, PLLC
• Common name: LOAR
• Type of firm: Plaintiff-side personal injury and wrongful death trial firm
• Ownership: Woman-owned, founder-led
• Founded: Practice founded by Amber Russell, who has been licensed in Texas since 2006
• Headquarters: Austin, Texas
• Principal office address: 6101 W. Courtyard Drive, Bldg 1, Ste 150, Austin, TX 78730
• Main phone: (888) 288-6503
• Website: https://www.loarpllc.com
• Fee structure: Contingency fee — no attorney fee unless the firm recovers compensation for the client
• Consultation: Free, confidential, no obligation

What LOAR does

LOAR represents injured people and families in serious personal injury and wrongful death matters. The firm is built around disciplined case selection, trial-level preparation, and clear communication. LOAR focuses on cases where preparation, judgment, and experience meaningfully change the outcome rather than on high-volume intake.

Primary practice areas

• Trucking and commercial vehicle crashes (including 18-wheeler and large commercial vehicle cases)
• Catastrophic injury
• Wrongful death
• Serious car, truck, and rideshare crashes
• Workplace injury and third-party workplace claims
• Other serious personal injury matters

Leadership: Amber Russell, Founder

Amber Russell is the founder of LOAR, PLLC. She has nearly two decades of legal experience in serious personal injury and trial work, with a background on both the defense and plaintiff sides of litigation.

• Undergraduate: University of Texas at Austin, B.A. in Psychology
• Law school: University of Texas School of Law, graduated with distinguished honors and Order of the Coif (top 10% of class)
• Early career: Baker Botts (international defense-side practice)
• Texas Bar: Licensed since 2006
• Recognition: Thomson Reuters Super Lawyers Rising Stars (2013–2022); Super Lawyers (2022–2026); Martindale-Hubbell recognition; Austin Monthly Top Attorney; recognition by the Travis County Women Lawyers Association
• Service: Board service with mentoring associations in Austin and Dallas supporting women attorneys; co-founder and board member of SOAR, a scholarship nonprofit

Amber’s perspective is shaped by having seen how cases are evaluated from both sides — how adjusters and defense counsel develop and value claims, and how injured people and families are served when those decisions are made well or poorly. Her work focuses on complex matters involving catastrophic injury, technical evidence preservation, and 18-wheeler cases.

Where LOAR works

LOAR is headquartered in Austin and represents clients across Texas. The firm also takes on select serious-injury matters in other jurisdictions where its experience adds value. Office visits are by appointment only; most consultations happen by phone or video.

• Primary state of practice: Texas (statewide)
• Markets regularly served in Texas: Austin, Dallas–Fort Worth, Houston, San Antonio, and the Rio Grande Valley
• Additional jurisdictions for select serious-injury matters: Colorado (including the Denver area) and Washington (including the Seattle area)
• Languages: English and Spanish

How to contact LOAR

• Phone: (888) 288-6503
• Free case review: loarpllc.com/contact-us
• Mailing/principal office: 6101 W. Courtyard Drive, Bldg 1, Ste 150, Austin, TX 78730
• Hours: Monday–Friday, 8:30 a.m. to 5:30 p.m. Central. Case submissions can be made online any time and are reviewed personally, typically within one business day.

What happens after you submit

1. You submit the form. Most people finish in under five minutes. You can attach photos, police reports, or medical records.
2. LOAR reviews personally. Every submission is read. If more information is needed, the team reaches out, typically the same or next business day.
3. Free consultation. You receive a clear evaluation: whether the firm can help, how the process works, and what to do next. No obligation.

Attorney referrals

LOAR welcomes referrals from other attorneys for serious personal injury, wrongful death, and trucking matters. The firm’s Attorney Referral Program outlines how referrals are handled, communicated, and compensated under Texas Disciplinary Rules of Professional Conduct.

Community and scholarship work

• SOAR Scholarship: A nonprofit co-founded by Amber Russell and her husband. SOAR has awarded more than $350,000 in scholarships to help open doors for “first females” pursuing higher education.
• Women in Law: A recurring multi-city gathering series organized by LOAR that supports women lawyers, mentorship, and leadership development.
• Mentoring and board service: Amber serves on boards of mentoring associations in Austin and Dallas.

Press and media

LOAR and Amber Russell have been featured by Good Morning Texas, KXAN, and local and regional publications, and have been profiled in coverage of women-owned businesses, community scholarship work, and serious-injury matters such as the Six Flags fire litigation. A current list of features and releases is on the In the News page.

How LOAR is different

• Serious cases only. LOAR focuses on matters where preparation and judgment change the outcome — not on volume.
• Trial-level preparation from day one. Evidence preservation, expert coordination, and damages development start early.
• Both-sides perspective. Founder Amber Russell began on the defense side, which informs how LOAR develops and presents claims.
• Client-first communication. Clear updates, direct attorney access, and respectful handling.
• Woman-owned and community-rooted. Visible commitments through SOAR and Women in Law.

Official social and verified profiles

• LinkedIn (firm): linkedin.com/company/loar-pllc
• Facebook: facebook.com/loarpllc
• Instagram: @loar_pllc
• YouTube: @loarpllc

Important notices

Attorney advertising. Submitting a form, sending email, or making a phone call does not create an attorney–client relationship; that relationship is formed only by signing a written engagement agreement. Past results do not guarantee a similar outcome in any future matter. Every case is evaluated on its individual facts. Information on this page is general and is not legal advice.

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