Plano personal injury lawyers for serious cases
LOAR PLLC is a woman-owned trial firm representing seriously injured people and grieving families across the Dallas–Fort Worth metroplex from the firm’s Plano office. Serving serious injury, wrongful death, and referral matters across North Texas.
Serious cases in DFW deserve serious preparation.
Serious injury cases in Dallas–Fort Worth rarely stay simple. They can involve corporate defendants, commercial insurers, employers, medical providers, and evidence scattered across Dallas, Tarrant, Collin, and Denton Counties. LOAR is built for exactly that work: disciplined case selection, trial-level preparation, and client-first advocacy along corridors including I-35E, I-30, I-635, the Dallas North Tollway, US-75, SH-121, and the President George Bush Turnpike.
Founded by Amber Russell — a University of Texas School of Law graduate with Order of the Coif honors — LOAR pairs deep trial credentials with a full team. Having worked on both sides of litigation, the firm knows how claims are evaluated, defended, and tried. In North Texas, the team includes Dallas personal injury attorney Jaclyn Wilson.
Matters where the facts are serious and the work matters.
Truck & Commercial Crashes
High-exposure matters involving corporate defendants, driver logs, event data, and catastrophic injuries.
Car & Rideshare Collisions
From rear-end wrecks to multi-vehicle crashes across the DFW metroplex.
Catastrophic Injury
Long-term medical needs, future-care planning, and expert-supported damages.
Wrongful Death
Preventable loss handled with careful communication and rigorous proof.
Workplace & Industrial
Jobsite, construction, and other incidents requiring technical development.
Referral Partnerships
A trusted partner for lawyers referring serious DFW-area matters.
Local access. Trial-level perspective.
LOAR supports clients and referral partners throughout the Dallas–Fort Worth metroplex, including:
In the DFW community
LOAR has a real presence in the DFW legal community. The firm hosts Women in Law events across Dallas and Fort Worth, and in 2023 held its Summer Celebration at the Dallas Cowboys World Corporate Headquarters at The Star in Frisco — bringing together attorneys, judges, and legal professionals from across North Texas. It reflects how LOAR shows up for the Plano, Collin County, and greater DFW community.
Talk to the DFW injury team.
LOAR PLLC maintains a staffed personal injury office in Plano at 7700 Windrose Ave., serving Plano, Collin County, and the greater DFW area. Call (888) 288-6503 24/7 — consultations are free and we can begin your case by phone or in person. Consultations begin by phone, video, or secure online intake, and the team travels to clients across North Texas.
7700 Windrose Ave
Plano, TX 75024
(888) 288-6503
Phone lines open 24/7 · Office visits by appointment
Se habla español.
Answers before you reach out.
How much does a consultation cost?
Consultations are free. LOAR works on a contingency fee, which means no attorney fee unless the firm recovers compensation for your case.
Do I need to visit the office in person?
No. LOAR’s Plano office serves all of DFW, and most matters begin by phone, video, or secure online intake, and the team travels to clients across the metroplex when helpful.
How long do I have to file a claim?
Deadlines vary by state and by the facts of your case. In Texas, strict filing deadlines apply and can be shorter for certain claims, so speak with an attorney promptly to protect your rights.
What kinds of cases does LOAR handle in Dallas–Fort Worth?
LOAR focuses on serious matters: truck and auto crashes, catastrophic injury, workplace injury, and wrongful death.
Make the call that matters in Dallas–Fort Worth.
If you or someone you care about has been seriously hurt — or if you’re an attorney evaluating a referral — LOAR can help assess the next step.
Attorney responsible for this website: Amber Russell. Principal office: Austin, Texas. No attorney’s fee unless a recovery is obtained; clients may remain responsible for certain case expenses as described in the representation agreement. Prior results do not guarantee a similar outcome.