The LOAR PLLC team, a woman-owned Texas trial firm
Woman-Owned Texas Trial Firm

A different kind of personal injury firm.

LOAR represents individuals and families affected by serious injury, loss, and injustice.

We are a woman-owned trial firm built around preparation, client respect, modern systems, and the belief that people deserve to be treated like family when life changes in an instant.

Since 2006Standing up for injured clients and families.
Trial-ReadyPrepared with evidence, strategy, and discipline.
Woman-OwnedA different kind of firm, visible from the first impression.
No Fee UnlessYou recover compensation for your case.
Who We Are

A serious firm with a human center.

At LOAR, the best legal work starts with the right people. Our team is made up of advocates, strategic thinkers, and compassionate professionals united by one purpose: standing up for clients during some of the hardest seasons of their lives.

Whether we are preparing for trial or guiding a client through uncertainty, we lead with empathy, integrity, and relentless drive.

Not louder. Better prepared.

Professional across the aisle. Relentless for our clients.
Amber Russell, Founder of LOAR PLLC
Founder

Amber Russell built LOAR to do the work differently.

Amber Russell brings nearly 20 years of legal experience to serious personal injury and trial work. She graduated from the University of Texas and the University of Texas School of Law, where she earned distinguished honors and Order of the Coif recognition.

She began her career at Baker Botts before switching sides to represent individuals and families. Having worked on both sides of litigation, Amber understands how claims are evaluated, defended, negotiated, and tried.

Her work focuses on complex and high-stakes matters, including truck wrecks, catastrophic injury, workplace injuries, and wrongful death. LOAR reflects her belief that strong advocacy can be both fierce and professional.

The LOAR Standard

What makes working with LOAR different.

Disciplined case selection

We focus on serious injury, clear injustice, or meaningful relational merit. We do not build volume for its own sake.

Trial-level preparation

Strong outcomes begin with preservation work, organized evidence, expert coordination, damages development, and strategy.

Client-first advocacy

We communicate clearly, treat clients with dignity, and remember that behind every case is a person or family trying to recover.

Community

We measure success beyond case results.

LOAR’s community work reflects the same belief that drives the firm: people deserve opportunity, support, and someone willing to stand beside them.

LOAR Events

Gatherings across Texas and beyond that strengthen relationships, mentorship, and leadership.

Explore Events →

SOAR Scholarship

SOAR began with a simple belief: talent is everywhere, but opportunity is not.

Learn About SOAR →

Attorney Referrals

A trusted partner for lawyers seeking experienced personal injury counsel for serious matters.

Refer a Case →

Free Consultation

Need serious representation?

If you or someone you care about has been injured, or if you are an attorney evaluating a referral, LOAR can help assess the next step.