The LOAR PLLC team
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Meet our founder

Amber Russell

LOAR, PLLC founder Amber Russell built this firm to reinvent personal injury representation—combining disciplined lawyering, modern investigation, and a team-first approach centered on people.

Amber began her career at the international firm Baker Botts and spent years honing her craft before dedicating her practice to individuals and families facing serious injury or loss. Having worked on both sides—first as a defense attorney and now as a plaintiff’s personal injury lawyer—Amber sees the issues from all angles and navigates challenges to bring cases to resolution.

She is known for fierce client advocacy, clear communication, and deep preparation. LOAR uses the latest technology for scene inspections and forensic examination of electronic data—supported by a best-in-class team built to handle complex, high-stakes matters.

Recognized by Thomson Reuters and Martindale-Hubbell for excellence.

What clients notice

“Timely and detailed answers… the result far exceeded the expectation.”

— Former Client
Care + results

“Her demand letter… one of the most concise, thorough, professional, and aggressive letters I’ve ever seen… It’s the real deal.”

— Insurance Professional
Respected by professionals

“Always honest and up front… set realistic expectations… she is one of the best.”

— Client (Paralegal)
Clarity + credibility
Two decades of experience Serious injury + wrongful death focus
Recognized for excellence Thomson Reuters + Martindale-Hubbell
Modern case building Investigation, experts, technology
Woman-Owned • Standing up for Justice since 2006

Standing up for Justice since 2006.

LOAR, PLLC is a fast-growing, woman-owned personal injury law firm with two decades of experience, recognized by Thomson Reuters and Martindale-Hubbell for excellence.

We fight for individuals and families affected by serious injury or loss—whether from negligent truck drivers, drunk driving tragedies, or workplace fatalities. Let us help you move forward.

Call (888) 288-6503 — make the call that matters.

  • Compassionate clarity — we explain the process and your options in plain language.
  • Early investigation — evidence, records, experts, and technology used the right way.
  • Trial-ready preparation — the work that creates leverage and protects your future.
20+ YearsExperience
Woman-OwnedLeadership
Trial FocusedPreparation
Multi-CityTexas + Beyond

Fee info: Contingency FeeNo-Fee Guarantee • Prefer Spanish? Español

What happens next

A clear, respectful first step.

If you’re not sure whether you have a case, that’s okay. We’ll listen, ask a few questions, and tell you what we think.

1) Talk to us

Free consultation by phone or online form.

2) We evaluate

We assess facts, timing, and the best path forward.

3) We act

Investigation begins quickly when evidence matters.

Client trust

What our clients are saying

When you’re hiring a lawyer, trust matters. Here are a few words from people we’ve helped.

“Amber was phenomenal… I felt that she cared about my case and was vigorously fighting for me… the result far exceeded the expectation.”

— Former Client
Care + results

“I’m in the insurance business… her demand letter caught my eye as one of the most concise, thorough, professional, and aggressive letters I’ve ever seen… It’s the real deal.”

— Insurance Professional
Respected by professionals

“Amber held my hand through the entire settlement process… returned phone calls and emails same-day… available for any and all questions.”

— Former Client
Communication

“She spoke with such compassion, explaining every detail of the process… I don’t believe any other lawyer could have got the awesome result.”

— Former Client
Compassion

“She took over at the last minute… got my grandson and myself the settlement that we deserved… powerful speaker, presenter and negotiator.”

— Former Client
Advocacy

“Always honest and up front… set realistic expectations… she is one of the best.”

— Client (Paralegal)
Clarity

Note: Reviews reflect individual experiences. Outcomes depend on the facts of each case.

Free consultation

Make the call that matters.

If you’re dealing with a serious injury or the loss of a loved one, time and evidence matter. Talk to LOAR to understand your options and next steps.

Office visits are available by appointment only. Helpful links: FAQsContingency FeeNo-Fee Guarantee